
Behavioral Finance: Psychology, Decision-Making, and Markets
Hersh Shefrin · 2002 · Northwestern University Press
Hersh Shefrin's 'Behavioral Finance: Psychology, Decision-Making, and Markets' delves into the psychological underpinnings of financial decision-making, exploring how cognitive biases affect market dynamics and equity trading. This intermediate-level text is essential for traders, analysts, and investors seeking to understand the interplay between psychology and market behaviour.
- Market Dynamics
- Equities